Brand development, private label and agency services.
SOCELLE is a brand-building house for beauty, fashion and wellness. We develop brands end to end with a curated network of partner makers, brand teams and marketers. Specifications and fees are confirmed per brief.
Private label & wholesale.
Shoes first, fashion second, for founders, boutiques, hotels and spas. Specifications are confirmed per style in your quote. Proof: the Marcel Afters case study.
Private label shoes
Real styles, your name on the insole, hangtag and box.
02Custom footwear development
Your design, from sketch and tech pack to sample.
03Private label clothing
Tees, fleece, knitwear and loungewear under your label.
04Hotel & resort collections
Branded slippers, sandals and loungewear for guests.
05Spa private label
Treatment-room slides, robes and spa retail.
06Shoe Studio
Preview your brand on a real shoe.
07How private label works
Six steps, each approved by you.
Agency services
Commercial strategy & brand
Commercial strategy, brand & trade.
02Websites & commerce
Ecommerce & brand websites.
03Search & discovery
SEO, AEO & brand discovery.
04Paid media
Paid search & social campaigns.
05Content & AI assistance
Content, social & AI assistance.
06CRM & lifecycle
CRM, lifecycle & automation.
07Talent bookings
Fashion, beauty & wellness talent.
08Representation
Fashion, beauty & wellness representation.
For fashion, beauty and wellness brands, and the people they work with.
Start with the question you need to answer. We’ll review the brief, clarify the scope and agree the next step.
Start with
the question.
Choose a defined assignment within the wider services above. Campaign Sprint is one campaign option; commercial, commerce, lifecycle and content work can be scoped separately.
Brand Diagnostic
Fixed-scope review: brand, site and search.
02Campaign Sprint
A few-week campaign build, one assignment.
03Growth Partner
Ongoing management, reviewed monthly.
04Short-form video & UGC
Creator-sourced content for paid and organic.
05AI-search visibility
Factual content, crawl access and citation measurement.
06Creator campaigns
Influencer partnerships, run end to end.
Not sure where to start?
Tell us what you are building in a few lines. We will point you to the right place and reply with a written quote or proposal.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com