SOCELLE directs campaign content for fashion, beauty and wellness brands: creative direction, photography, film and social content, realised with the photographers, crews and studios we bring in. It suits teams that need a campaign, a steady content programme or stronger product storytelling. You receive a clear asset list, a usage plan and content ready to publish, with human review of any AI-assisted drafts.
Updated
At a glance
- Who it’s for
- Fashion, beauty and wellness teams that need a campaign, a content programme or stronger product storytelling
- Covers
- Creative direction, photography, film and social content
- Agreed up front
- The asset list and where the content can be used
- AI-assisted work
- Drafts and adaptations only, always with human review
A campaign you can plan, shoot and publish.
Direction
We define the audience, the story, the role of each channel and the themes the content will return to.
A production brief
The shot list, formats, creative team, schedule and usage scope are settled before anything is commissioned.
Photography and film
Commissioned and directed to the agreed asset list, with no surprise extras on the invoice.
Social content
Assets and captions shaped for the way each channel works.
Ready to publish
Approved assets, captions and a practical publishing plan, so the work goes out.
AI assistance, with checks
Where agreed, AI-assisted drafts or format adaptations are checked by a person for product accuracy, asset rights and brand approval before publication.
Agree the facts, then commission the work.
Share the product and the plan
Your product, channels, dates, references and any assets you already have.
Agree facts and rights
Approved product facts, asset rights, which AI tools are permitted and who reviews what.
Brief and commission
The proposal covers production, talent and usage, so you know what is included.
Publish and review
We review what was delivered, how people responded, qualified visits and relevant inquiries or purchases.
Related services.
Frequently asked.
What does content production cost?
It depends on the asset list, the team and whether photography, film or design leads. The proposal covers production, talent and usage, with the fee and schedule agreed before you commit.
Do you use AI in the content?
Only where we have agreed it with you. That means drafts or format adaptations built from approved product facts, with a person checking accuracy, rights and brand approval before anything is published.
Is this one campaign or ongoing?
Either. Commission a single campaign or a content retainer, whichever suits how you work.
What do I need to bring?
Your product, the channels you care about, your dates and any references or assets you already have. We build the rest into the brief.
How does this connect to the rest of SOCELLE?
Content is what makes the launch visible. It sits alongside brand, your store and search work, and we use it the same way for our own label, Marcel Afters, including its Autumn–Winter 2026 campaign.
Got something to launch?
Send the product, the channels and the dates. We will return with how we would direct it and what you would receive.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com