SOCELLE plans and directs paid search and social campaigns for fashion, beauty and wellness brands, with specialist media teams. It suits brands with somewhere good to send people, creative to test and a clear aim, such as a launch or new customers. You receive a plan, tested creative and reports on what it cost and what returned, starting with a review of your tracking, access and current campaigns.
Updated
At a glance
- Who it’s for
- Brands with a working sales destination, enough creative and a specific aim
- Covers
- Campaign planning, creative testing, landing pages and reporting
- Media budgets
- Agreed separately from our fees
- Shape
- A launch campaign or ongoing management
A plan, a test and a straight answer on what worked.
Account and measurement review
We check access, current campaigns, tracking, creative rights and what counts as a conversion before any money is spent.
Campaign plan
Audience ideas, the role of each channel and what the landing page must do.
Creative testing
A test sequence with agreed budget controls, so spend grows only when something works.
Landing pages
A destination that matches the ad and makes the next step obvious.
Campaign management
Specialist media buyers, directed by us, run the campaigns you approve, and performance is reviewed as they run.
Reporting you can use
Acquisition cost, verified sales and what is left after media costs, returns and cancellations, with a recommendation for what to try next.
Check the foundations, then test.
Share your offer
Your offer, audience, approved claims and media budget.
We check the foundations
Tracking, access and the conversion definition are settled first.
We launch and test
Approved campaigns go live on the plan and the budget controls we agreed.
We review and decide
What worked, what did not, and the next creative or landing page decision.
Related services.
Frequently asked.
What do you charge, and is ad spend included?
Our fee and your media budget are separate. The proposal sets deliverables, fee and schedule, and your media budget is agreed on its own, so you can see what goes to the platforms and what goes to the work. Production and talent usage are itemised where they apply.
Who controls the budget?
You do. We agree the budget and its controls before anything runs, and test in steps.
What if I do not have enough creative or a landing page yet?
Creative and landing pages can be scoped into the proposal and itemised, or you can begin with our content or website work. Tell us where you are.
Can we try one launch campaign first?
Yes. Take a single launch campaign, or ongoing management if you prefer to keep it running.
How does this connect to the rest of SOCELLE?
Ads perform better alongside strong content and a store that is easy to buy from. We can pair paid media with campaign content, creator work and your website, and measure them together.
Putting money behind a launch?
Send your offer, your audience and your budget range. We will talk through how we would test it before you spend.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com