Connect the campaign to a commercial decision.
Paid search and social work best when the audience, creative, landing experience and measurement agree. SOCELLE plans campaigns around a defined launch or growth question, with a clear boundary between media spend and agency scope.
Who this is for
Brands with a working sales destination, sufficient creative and a specific acquisition or launch objective.
What the work can include
Account and measurement review
Check access, current campaigns, tracking, creative rights and the conversion definition before allocating spend.
Campaign and creative plan
Set audience hypotheses, channel roles, landing requirements and a test sequence with agreed budget controls.
Management and learning
Build and manage approved campaigns, review performance and recommend the next creative or landing-page decision.
What we need to begin
Media spend, talent usage and production costs are separate from management fees. The client approves budgets and account access; consent, claims and platform policies remain part of launch readiness.
How we assess the work
Review spend, qualified conversion, acquisition cost and contribution where margin data is available. Separate platform-reported attribution from verified commerce revenue and account for returns or cancellations.
The proposal records the starting point, agreed outputs and review method. Client results are published only with permission and supporting evidence.
From brief to next step
Read the brand
Align the audience, category, commercial problem and decision makers before making new work.
Define the assignment
Agree the deliverables, rights, channel plan, responsibilities and measures in a written scope.
Make and connect
Build the identity, experience, assets or customer journeys with review points at the decisions that matter.
Learn after launch
Review the agreed signals and decide what to keep, change or commission next.