Knitwear, fleece, activewear, loungewear and tees, developed with partner mills and makers we select for each piece. Begin from an established blank or adapt the fit, fabric and colour; we design the labels, trims and packaging, direct the samples and oversee production. Minimums and timing are confirmed in writing, per piece.
Updated · Marcel Afters, Autumn–Winter 2026.
At a glance
- What we develop
- Tees, knitwear, fleece, activewear, loungewear; tailoring by enquiry
- Your branding
- Woven and care labels, hangtags, prints, embroidery, packaging
- Minimums, samples, lead times
- Quoted per piece, in writing
- Footwear too
- One range with your shoes
From hoodies to running kit.
All of these are Marcel Afters pieces, our own label. Yours can start from pieces like these, in your fabrics, colours and labels.
Knit teesHeavyweight jersey and knit 
ActivewearQuarter-zips, running layers 
ShortsWaffle and fleece 
Performance teesQuick-dry fabrics 
From style to shelf.
Blank or adapted fit
Start from a stock blank, or adapt the fit, length and weight to your customer.
Fabric and colour
Weight, composition and handfeel chosen against your price point, with colour references per style.
Labels and trims
Neck and care labels, hangtags, drawcords, zips and buttons designed as one system.
Prints and embroidery
Artwork sized and placed for each garment, approved on the sample.
Sampling and grading
Fit samples reviewed with you, then the size run confirmed before production.
One range with shoes
Apparel and footwear planned together, so a collection launches as one story.
How we work together.
Six steps, and nothing proceeds without your approval.
Share the brief
A few lines on the product, the quantities and the timing. We reply with considered questions.
See it as yours
We shortlist styles, materials and partner makers, and show your name or logo on them.
A clear proposal
Minimums, sample time, lead time and every cost, per piece, in writing.
Approve the sample
Samples are made by the partner maker to your brief. You review fit, finish and branding.
Production, overseen
Production begins after your approval. We follow it with the maker through to shipping.
Launch
Photography, line sheets, your store or wholesale set-up, with our brand and marketing partners.
Related services.
Frequently asked.
What is private label clothing?
Clothing made by a manufacturer and sold under your brand. You choose the garment, fabric, fit, colours and branding; a partner maker produces it with your labels and packaging.
Blanks or cut and sew: which do I need?
Blanks are existing garments finished with your labels, prints or embroidery: faster, with lower minimums. Cut and sew makes the garment from your pattern and fabric: more control, more time. We recommend one per style in your quote.
What is the minimum order for private label clothing?
It depends on the garment, fabric and decoration. SOCELLE confirms the minimum for each style in your quote. Tell us your target quantity in the request form.
Can you develop clothing and shoes together?
Yes. Marcel Afters, our case study, runs shoes and apparel as one range. See the case study.
Tell us what you have in mind.
A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal with minimums and timing for each piece.
- We reply by email with considered questions.
- You receive a written proposal, per piece.
- Nothing proceeds until you approve a sample.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com