SOCELLE is a brand-building house for fashion, beauty and wellness. We direct the positioning, identity, packaging and launch, working with a curated network of specialist makers and design teams, while you keep one point of contact. It begins with a short note on your range, your audience and your timing.
Updated
At a glance
- Who it’s for
- Founders and brand teams launching, repositioning or adding a collection
- You get
- Positioning, identity, packaging direction and a launch plan
- Product too
- Private label shoes and clothing under your name, developed with partner makers
- Fees
- Agreed in a written proposal
Brand work that is ready to ship.
Positioning and priorities
We study your audience, category, range and channels. Together we settle who the brand is for, what it says first and where to focus.
Identity
Principles, typography and art direction, so everything carrying your name reads as one brand.
Packaging direction
Packaging concepts planned around the product and briefed to the specialist makers who realise them.
Launch planning
Channels, launch assets and review points agreed in advance, so launch day is composed rather than rushed.
Retail and trade materials
Buyer presentations, product information and retail materials, when your route to market calls for them.
Product, if you need it
When the brand needs product, we develop private label shoes and clothing under your name, with our partner makers.
Begin with what you already have.
Send what you have
Your range, audience, any market research, channel plans, product specs and approved product claims. Partial is fine.
We agree the plan
Deliverables, fee and schedule are set out in a written proposal before you commit.
We direct it with you
We brief and oversee the specialists, with review points throughout, so nothing arrives as a surprise.
We check it worked
We review launch readiness, qualified traffic, purchases and repeat demand against the baseline we agreed.
Related services.
Frequently asked.
What does brand development cost?
It depends on the scope, so there is no standard price. The deliverables, fee and schedule are set out in a written proposal, and production, talent usage, media and platform costs are itemised where they apply. You see it all before you commit.
Do I need a finished product to start?
No. Some brands arrive with a full range and some with an idea. Share what you have and we will define what the brand work needs to cover. If you need product, we develop it with our partner makers.
Can we do just the identity, or just the packaging?
Yes. Take the part you need. Name the piece in your note and we will scope it on its own.
What do you need from me to begin?
Your range, your audience, and whatever you have on research, channels, specs and approved claims. A few lines is enough to start the conversation.
How does this connect to the rest of SOCELLE?
Brand sets the course for everything that follows: the product, the store, the campaign and search. Marcel Afters, our own label, was built that way. Add those pieces whenever you are ready.
Tell us about your brand.
Send your range, your audience and your timing. We will discuss scope and fees before you commit to anything.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com