SOCELLE is a brand-building house for beauty, fashion, wellness and beyond. We direct one accountable team and a curated network of specialist makers and suppliers, brand and design teams, and marketers, so you keep a single point of contact from brand to launch. Product is developed with partner makers worldwide, international inquiries are welcome, and you can take the whole or only the part you need.
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At a glance
- What we do
- Brand, packaging, product, store, campaigns, search, talent and wholesale
- Who for
- Beauty, fashion and wellness brands, hotels and spas
- Sourcing
- A curated worldwide network of suppliers and makers
- Proof
- Marcel Afters, our own label
We built a label of our own before we advised yours.
One accountable team
Brand, packaging, product, store, campaign and search directed from one place, drawing on makers, brand builders and marketers chosen for the brief. You deal with us; we orchestrate the rest.
Product from anywhere
We develop product with suppliers and makers worldwide. If it can be made, we can usually find the right partner.
Marcel Afters is the proof
Our own label has 99 shoe styles, plus clothing, jewelry and travel goods. We directed its Autumn–Winter 2026 campaign and launched a Shopify store with a wholesale buyer portal and line sheets.
Honest about it
The store is new, so we show you the work, not sales numbers.
Talent, too
We book and represent models, creators and creative specialists across fashion, beauty and wellness.
Take what you need
Begin with the whole or with one piece of it. Add the rest later.
Plain terms, no surprises.
Fees in writing
Every engagement starts with a written proposal that sets deliverables, schedule and fees.
Specs and timing per piece
Minimums, sample times and lead times depend on the product, so we quote them per piece before you commit.
AI with a person checking
When we use AI-assisted drafts or adaptations, a person reviews them before they go anywhere.
Open to the world
International inquiries are welcome.
Related services.
Frequently asked.
Who is SOCELLE for?
Founders starting a brand, fashion, beauty and wellness brands adding product or relaunching, and hotels, resorts and spas that want collections under their own name.
Do I have to take the whole package?
No. Take just the part you need, such as packaging, a store or a campaign, and add more when it makes sense.
What is Marcel Afters?
It is our own label and the clearest way to see how we work. It spans shoes, clothing, jewelry and travel goods, with a campaign, a store and a wholesale buyer portal.
Do you work with brands outside your home market?
Yes. International inquiries are welcome.
How do I get started?
Send a few lines about your brand, your idea and your timing. We will reply with questions, then a written proposal.
Tell us what you are building.
A few lines about your brand, your idea and your timing is enough to start.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com