SOCELLE designs the emails and journeys that bring customers back: welcome, post-purchase, replenishment and win-back, built with specialist CRM and email teams. It suits brands with real customers, an underused email platform or a retention gap. It begins with a review of what you capture, who you may contact and what you already send.
Updated
At a glance
- Who it’s for
- Brands with a customer base, an underused email platform or a retention gap
- Covers
- Welcome, post-purchase, replenishment and win-back journeys
- Works with
- Your existing systems, permissions and approval points
- Shape
- An audit, a build sprint or ongoing management
Journeys that fit how your customers actually buy.
Lifecycle and data review
Consent, capture points, customer segments, existing flows and your product’s natural repurchase cycle.
Priority journeys
Welcome, post-purchase, replenishment or win-back, with the right exclusions and review points built in.
Reusable templates
Email templates your team can pick up and use again.
An editorial calendar
A simple plan for what goes out and when.
A reporting method
A consistent way to see what is working, by customer group.
Workflow automation, carefully
Repetitive steps are scoped within your existing tools, with approval checkpoints and documented ownership.
Agree the rules, then build.
Share your systems
Your email and commerce systems, customer journeys, contact permissions and who owns each workflow.
Agree the scope
What is automated, who has access and where a person approves, all settled before the build.
Build the journeys
Our CRM partners build the priority journeys first and test them before they go live.
Measure what returns
Delivery, opt-outs, repeat purchases and revenue by customer group, with holdouts where we can.
Related services.
Frequently asked.
What does lifecycle work cost?
It depends on whether you need an audit, a build sprint or ongoing management. The deliverables, fee and schedule are agreed in a written proposal before you commit.
Do we have to switch email platforms?
No. We work within your existing systems where we can. Tell us what you use and we will scope from there.
What about consent and opt-outs?
We check consent and capture points first, and the journeys respect who you have permission to contact. Opt-outs are tracked alongside everything else.
Can we start with one journey?
Yes. Begin with the one that matters most to your business and add more once it is running.
How does this connect to the rest of SOCELLE?
Email is where a first sale becomes a second. It sits naturally with your store and your content, and can join ongoing growth support whenever you are ready.
Customers who buy once but not twice?
Tell us what you sell and which email platform you use. We will consider what to build first.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com