Collections your guests take home.
Suite slippers, poolside sandals, robes, travel pieces and a lobby-boutique edit, all in your property’s name. We curate the collection around your guests and your rooms, design the packaging, and develop each piece with partner makers whose work we know. Quantities and timing are quoted per piece.
Updated
At a glance
- Where it lives
- Suites, pool and spa, lobby boutique, gifting
- What we develop
- Slippers, slides, sandals, robes, loungewear, travel goods, gifts
- Your branding
- Property name or crest on product and packaging
- Minimums and lead times
- Quoted per piece, in writing
Designed for every point of the stay.
Guest rooms and suites
Slippers and slides that guests use in the room and can take home or buy.
Pool, beach and spa
Water-friendly slides and sandals in the property’s colours.
Lobby boutique
A small retail range: shoes, loungewear and gifts guests buy as a keepsake.
Gifting and VIP
Boxed sets for returning guests, events and partners.
Pieces guests keep.
Footwear, loungewear, travel pieces and gifts from Marcel Afters, our own label. Yours are made in your colours, with your name on the product and the box.
How we work together.
Six steps, and nothing proceeds without your approval.
Share the brief
A few lines on the product, the quantities and the timing. We reply with considered questions.
See it as yours
We shortlist styles, materials and partner makers, and show your name or logo on them.
A clear proposal
Minimums, sample time, lead time and every cost, per piece, in writing.
Approve the sample
Samples are made by the partner maker to your brief. You review fit, finish and branding.
Production, overseen
Production begins after your approval. We follow it with the maker through to shipping.
Launch
Photography, line sheets, your store or wholesale set-up, with our brand and marketing partners.
Related services.
Frequently asked.
What can a hotel sell in its lobby boutique?
Pieces guests use during the stay and want to keep: slides and sandals, loungewear, tees and sweatshirts, and boxed gifts. SOCELLE plans the range around your guests, rooms and price points.
Can the slippers and sandals carry our logo?
Yes. The property name or crest can go on the insole, the strap, the hangtag and the box. Use the Shoe Studio to preview it.
Can guests buy the room slippers?
Yes, if you want them to. We can develop a room version and a boxed retail version of the same style for the boutique.
What quantities do you work with?
Quantities and minimums are confirmed per style in your quote. Tell us your rooms or properties and target quantity in the request form.
Tell us what you have in mind.
A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal with minimums and timing for each piece.
- We reply by email with considered questions.
- You receive a written proposal, per piece.
- Nothing proceeds until you approve a sample.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com