SOCELLE directs ecommerce and brand websites for fashion, beauty and wellness, from product pages through to checkout, working with specialist web and design teams. It suits brands launching a first store or improving one that underperforms. You keep one point of contact, and it begins with a review of your current site, platform and products.
Updated
At a glance
- Who it’s for
- Brands launching a first store or improving the one they have
- You get
- Page structure, product storytelling, build, launch checks and a handover
- Built on
- The platform we agree on together
- Fees
- Agreed in a written proposal
A store designed around your products.
Commerce and content audit
We review navigation, product pages, mobile purchase steps, content gaps and your current platform before the build scope is set.
Page structure
Layouts for collections and product pages that present what you sell with clarity.
Product storytelling
Words and content blocks that explain the product, so customers can decide.
Reusable components
Building blocks your team can reuse to add products and pages later, without starting over.
Build and integrations
Our web partners build on the platform you agree with us and connect the integrations the store needs, under our direction.
Launch and handover
Mobile journeys, accessibility, redirects and measurement are checked. You receive editing guidance and a clear list of post-launch items.
Look first, then build.
Share what you have
Your catalogue, platform, brand assets, shipping and returns policies, and current site data.
Agree the scope
The audit shows what to address first. Deliverables, fee and schedule go in a written proposal.
Build and review
You see pages take shape as the work progresses, so the finished store holds no surprises.
Launch and measure
We track product views, checkout completion and revenue by source, and compare them with the baseline from before launch.
Related services.
Frequently asked.
What does a website cost?
It depends on the catalogue, the platform and what needs building, so there is no flat price. The proposal sets out deliverables, fee and schedule before you commit, with platform and third-party costs listed separately.
Can you work on the store we already have?
Yes. We begin with an audit and agree what to improve first.
Which platform do you build on?
The platform we agree in the proposal. Tell us what you use now and what you are considering.
Can we take just part of it, like product pages or the checkout?
Yes. Say which part in your note and we will scope it on its own.
How does this connect to the rest of SOCELLE?
A store sells more with strong photography, clear product facts and a way to be found. We can bring in campaign content, search work and email when you are ready, plus wholesale ordering and line sheets for stockists, as with Marcel Afters.
Show us your store.
Send the link, the platform and what concerns you. We will tell you what we would look at first.
- We reply by email with considered questions.
- You receive a written proposal with scope and fees.
- Nothing begins until you say yes.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com