Folded white towels on a treatment table in a softly lit spa room with an olive branch.Spa private label
Private label & wholesale · Spas

Spa essentials, in your name.

In short

Treatment-room slides, robes and loungewear, and a retail edit guests are glad to take home, all bearing your spa’s name. Skincare and beauty are available by enquiry. We plan the range with you, design the packaging and develop each piece with specialist partner makers, with quantities and timing quoted per piece.

Updated

At a glance

Treatment room
Slides, sandals, robes
Spa retail
Loungewear, tees, sweatshirts, footwear
Beauty and skincare
By enquiry
Minimums and lead times
Confirmed per style in your written quote
Where it sells

From the treatment room to the boutique.

Treatment rooms

Slides and sandals guests wear between treatments, in your colours.

Changing rooms

Robes and loungewear with your spa’s name, made to wash and wear.

Spa boutique

A retail range that extends the visit: loungewear, sweatshirts, slides and gifts.

Membership and gifting

Boxed sets for members, packages and gift cards.

A model wearing The Smoking Room Chelsea Boot by Marcel Afters, Autumn–Winter 2026.
A model wearing The Cocktail Hour Pump by Marcel Afters, Autumn–Winter 2026.
Reference styles

From the treatment room to the shelf.

Footwear, loungewear, travel pieces and gifts from Marcel Afters, our own label. Yours are made in your colours, with your name on the product and the box.

  • High-Waisted Yoga Leggings, a Marcel Afters leggings, photographed flat on a warm studio backdrop.
  • Women’s High Rise Straight Leg Yoga Pants, a Marcel Afters yoga pants, photographed flat on a warm studio backdrop.
  • Men's Essential Heavyweight Cotton T-Shirt — White & Flower Gray, a Marcel Afters t-shirt, photographed flat on a warm studio backdrop.
Process

How we work together.

Six steps, and nothing proceeds without your approval.

  1. Share the brief

    A few lines on the product, the quantities and the timing. We reply with considered questions.

  2. See it as yours

    We shortlist styles, materials and partner makers, and show your name or logo on them.

  3. A clear proposal

    Minimums, sample time, lead time and every cost, per piece, in writing.

  4. Approve the sample

    Samples are made by the partner maker to your brief. You review fit, finish and branding.

  5. Production, overseen

    Production begins after your approval. We follow it with the maker through to shipping.

  6. Launch

    Photography, line sheets, your store or wholesale set-up, with our brand and marketing partners.

More on how it works

Private label & wholesale

Related services.

Questions

Frequently asked.

What can a spa sell under its own label?

Footwear guests already wear in the spa (slides and sandals), loungewear and robes, apparel for the boutique and boxed gifts. Beauty and skincare private label is available by enquiry.

Can the treatment-room slides match the retail range?

Yes. We can develop one style in a treatment-room version and a boxed retail version, so guests can buy what they wore.

Do you make skincare?

Beauty and skincare private label is handled by enquiry, with formulation and compliance scoped per brief. Tell us what you need in the request form.

How do we start?

Send a request with your spa, guest numbers and the products you have in mind. We reply with questions, then a written quote with minimums and timing per style.

Start here

Tell us what you have in mind.

A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal with minimums and timing for each piece.

  1. We reply by email with considered questions.
  2. You receive a written proposal, per piece.
  3. Nothing proceeds until you approve a sample.

Marcel Afters, our own label, was built this way. See the case study.

Prefer email? hello@socelle.com

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