Marcel Afters: our own label, built end to end.
Marcel Afters is SOCELLE’s own label and the clearest expression of how we work. We shaped the brand, developed 99 shoe styles plus apparel, jewelry and travel goods with our partner makers, directed the Autumn–Winter 2026 campaign, and launched the Shopify store with a wholesale buyer portal and line sheets. The store is new, so we show the work rather than sales figures.
Updated · Marcel Afters, Autumn–Winter 2026.
At a glance
- 99shoe styles in the live range
- 4product lines: shoes, clothing, jewelry, travel goods
- AW26campaign, with flat lays for every shoe style
- B2Bwholesale buyer portal and line sheets on Shopify
Checked on marcelafters.com on 20 October 2026. No sales or traffic figures are published: the store is new.
One team, brand to store.
Brand
Name, wordmark, voice and the design system used across the store, packaging and campaign.
Range
A shoe range of 99 styles, from sneakers and slides to mules, loafers and heels, plus an apparel line of tees, fleece and loungewear.
Campaign
The Autumn–Winter 2026 campaign on location, with a studio flat lay for every shoe style.
Store
The Shopify store: product pages, collections, size and fabric guides, and the imagery system.
Wholesale
A gated buyer portal on Shopify B2B with line sheets for stockists.
Shoe reveal
An interactive preview that puts a buyer’s name on the hangtag, insole and box. It now powers the SOCELLE Shoe Studio.
Autumn–Winter 2026.
Check the work yourself.
Frequently asked.
Is Marcel Afters a SOCELLE client?
Marcel Afters is a label built and run by the SOCELLE team. It is our own case study, not a third-party client.
Does SOCELLE publish sales results for Marcel Afters?
Not yet. The store is new and there are no results to report. This page lists only what you can check on marcelafters.com.
Tell us what you have in mind.
A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal with minimums and timing for each piece.
- We reply by email with considered questions.
- You receive a written proposal, per piece.
- Nothing proceeds until you approve a sample.
Marcel Afters, our own label, was built this way. See the case study.
Prefer email? hello@socelle.com