A man in a white shirt, black pants, and black dress shoes in a subway tunnel.US private label footwear & apparel
Private label & wholesale · US brands

Private label footwear and apparel, for US brands and worldwide.

In short

Most brands, including those in the US, do not need to design a shoe or a garment from scratch. With SOCELLE you pick a style a maker already produces, choose the leathers, fabrics, colours and finish, and put your name on the insole, hangtag, box or label. We find the right maker from our worldwide network, run the samples with you and keep production on track, with minimums, sample times and lead times confirmed per style in writing before you commit.

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Questions

Frequently asked.

How long does private label footwear sampling take for a US brand?

Sampling is run in rounds with the partner maker: an initial sample, your review, then revisions until fit and finish are right. Timing is confirmed per style in your written quote once a maker is shortlisted.

What does a brief need to contain for a US footwear or apparel quote?

The category (footwear, apparel or both), a starting style or reference, your target quantity, your branding (name, logo, hangtag or label), and your timing. A few lines and a reference image is enough to start.

Can SOCELLE develop footwear and apparel together as one range?

Yes. We regularly develop shoes and apparel together as one range, with the same partner makers and one point of contact.

Can a US brand start with a small first order?

Small-order scoping is handled case by case: tell us the quantity you have in mind and we will tell you, in writing, what is realistic for that style and maker.

Start here

Tell us what you have in mind.

A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal within two business days, with minimums and timing for each piece.

Prefer email? hello@socelle.com

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