A man in a black jacket, black shirt, black pants, and black shoes, standing in a hallway.Our approach
Agency · How we work

How we work with you.

In short

One accountable team directs the work, drawing on a curated network of makers, brand builders and marketers, while you keep one point of contact. You send a short note, we discuss scope, budget and rights, and we agree fee, schedule and approvals in writing before work begins. Product is developed with partner suppliers and makers worldwide, and our own label, Marcel Afters, shows the model working end to end.

Updated

At a glance

To start
A few lines about the brand, the challenge and your timing
Agreed in writing
Fee, schedule, responsibilities and approvals
Rights
Territories, channels, duration and exclusivity, set up front
Take
The whole project, or just one part
Four steps

From first note to finished work.

Send an inquiry

Tell us what you need, where the work will run and your target dates.

Review the scope

We talk through the deliverables, the budget, usage rights and who is involved.

Agree the project

The fee, schedule, responsibilities and approvals are confirmed in writing.

Deliver and review

The team we assemble delivers the agreed work, and we review it against the objectives we set.

What we put in writing

So there are no surprises later.

The problem and the audience

What we are solving, and who it is for.

Outputs and dependencies

What you will receive, and what we need from you to deliver it.

Who does what

Named responsibilities on both sides.

How approvals work

Who signs off the work, and when.

Fees and rights

The fee, plus how the work can be used, including territories, channels, duration and exclusivity for talent and production.

How we measure it

The measures we will review the work against.

Keep going

Related services.

Questions

Frequently asked.

What should I put in my first note?

The brand or property, the challenge, your priority market, the systems you use, your timing and who makes the decision. A few lines is enough, and we will ask for the rest.

What if the plan changes along the way?

Changes to what we agreed are discussed before any extra work begins, so you never meet a surprise.

Who decides how the work can be used?

We agree it together at the start. For talent and production, that covers territories, channels, duration and exclusivity.

Can I use you for just one part?

Yes. Begin with the part you need. Brand, a store, a campaign or a review can each be scoped on its own.

How does product sourcing fit in?

We develop product with a worldwide network of suppliers and makers. Product work follows the same steps, with minimums, samples and timing quoted per piece in writing. See our product process for the detail.

Start here

Ready to start?

Send a few lines and your target dates. We will return with questions, then a written proposal.

  1. We reply by email with considered questions.
  2. You receive a written proposal with scope and fees.
  3. Nothing begins until you say yes.

Marcel Afters, our own label, was built this way. See the case study.

Prefer email? hello@socelle.com

Start your brand