Hotel and resort collections, for GCC and APAC properties and worldwide.
SOCELLE develops private label collections for hotels and resorts, including properties across the GCC and APAC, as part of a worldwide maker network: suite slippers, poolside sandals, robes, travel pieces and a lobby-boutique edit, all in your property’s name. We curate the collection around your guests and your rooms, design the packaging, and develop each piece with partner makers whose work we know. Quantities and timing are quoted per piece, in writing.
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Frequently asked.
How long does hotel collection development take for a GCC or APAC property?
Timing depends on the piece and the maker; sampling and production lead times are confirmed per piece in your written quote once styles are shortlisted.
What do you need from a hotel or resort to start a quote?
Your property name, guest profile, the pieces you have in mind (slippers, sandals, robes, travel pieces or retail), and any references or crests you want reflected. A few lines is enough to start.
Can the collection be developed for multiple properties in a group?
Yes. Groups can brief one collection and adapt branding, colours or packaging per property; tell us the properties involved and we will scope it.
Can a smaller resort or boutique hotel start with a limited collection?
Yes. Tell us the pieces and the quantity you have in mind and we will scope what is realistic for that piece and maker, in writing, before you commit to anything.
Tell us what you have in mind.
A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal within two business days, with minimums and timing for each piece.
Prefer email? hello@socelle.com